The Wedding Co. — a place for young visionaries and established professionals alike to present their work to a target market of smart and stylish engaged couples.
Catherine Lash – founder, editorial and creative director of The Wedding Co.
Catherine’s goal is to promote valuable connections between brides and members of Toronto’s exceptional event industry. Now in its 10th year, The Wedding Co. is comprised of various components, from boutique and alternative wedding shows to an up-to-the-minute insider blog, that work together to provide industry members with immediate and effective exposure to their target market — and to each other. The company’s trailblazing events, industry news and vendor marketplace are all found on The Wedding Co.’s website, which means it provides easy access to valuable information for today’s busy bride.
Catherine’s background
Catherine spent 10 years as a Toronto wedding photographer before launching The Wedding Co. in 2001. During that time, she made countless contacts in the industry, gained first-hand exposure to the world of weddings and began to discover her obsession with all things bridal. Catherine also recognized the lack of connection among a creative community that has always relied so heavily on word-of-mouth marketing. And so, with a knack for connecting the right people (a vibrant florist with a cutting-edge wedding-gown designer, for example), she dreamed up The Wedding Co. — a place for young visionaries and established professionals alike to present their work to a target market of smart and stylish couples. It also serves as a meeting spot for Canada’s leading industry players to connect, share ideas and gain inspiration from each other’s incredible talent.
For more information about The Wedding Co. contact Catherine at info@theweddingco.com