The Wedding Co.
As publisher of an annual magazine and producer of consumer shows and a comprehensive website, we are a leading resource for couples and industry stakeholders alike. By offering the best quality information, most creative solutions and a collaborative environment, we empower and inspire couples to create weddings that are a true reflection of themselves, all while building strong relationships for businesses within the wedding industry.
The Wedding Co. is the result of, founder and creative director, Catherine Lash’s dream to promote valuable connections between engaged couples and members of Toronto’s exceptional event industry. Begun in 2001, The Wedding Co. is now a company comprised of multiple components that work seamlessly together to provide industry members with immediate and effective exposure to their target market and to each other. The brand is identified with three main properties; the tradeshows, the magazine and the website. The company’s events, news service and marketplace are connected through the company’s website, which means it provides easy access to valuable information for today’s busy bride.
Catherine’s background
Catherine spent ten years as a wedding photographer in Toronto. During that time she continually made contacts in the industry through whom she explored the world of weddings and discovered her obsession with all things bridal. Continually introducing her contacts to one another, Catherine recognized that lack of connection and marketing within her community that relied so heavily on word-of-mouth. She envisioned a place for young visionaries and established professionals alike to present their work to their target market of selective, stylish and well-researched newly engaged couples, while also connecting with each other, sharing ideas.
Starting out
The Wedding Co. first took the form of a weekend-long show. Dissatisfied with the typical bridal event, Catherine dreamed of providing brides with an exceptional experience in an exquisite location. After moving venues, from Edward’s Gardens to the ROM, The Wedding Co. Show has now been at home at the stunning The Carlu since 2005, its 1930’s art moderne chic and rich history make it the perfect location.
More recently
The Wedding Co. Magazine was launched at The Wedding Co. Show in 2012 to outstanding reviews … couples, advertisers, exhibitors and even design-magazine-junkies have all raved about the premiere issue.
The website, theweddingco.com, offers year-round wedding planning support. The online aspect of the company includes The List, a marketplace where the finest of the industry can be found, and The News, a weekly article of new and noteworthy information for the modern bride.
The consumer tradeshows are produced twice a year. The larger, The Wedding Co. Show, is at The Carlu every January and a smaller ‘indie-style’ tradeshow, The Spring Wedding Show, has been presented at the Drake Hotel for the past three years.
Image of Catherine Lash by Genevieve Caron.
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