The Wedding Co.
The Wedding Co. is the result of, founder and creative director, Catherine Lash’s dream to promote valuable connections between engaged couples and members of Toronto’s exceptional event industry.
Begun in 2001, The Wedding Co. is now a company comprised of multiple components that work seamlessly together to provide industry members with immediate and effective exposure to their target market and to each other.
The brand is identified with two main properties; consumer tradeshows, two per year, both curated and uniquely different from each other; and, the beautiful website which features a daily blog and the featured preferred vendor list.
Catherine spent ten years as a wedding photographer in Toronto. During that time she continually made contacts in the industry through whom she explored the world of weddings and discovered her obsession with all things bridal. Continually introducing her contacts to one another, Catherine recognized that lack of connection and marketing within her community that relied so heavily on word-of-mouth. She envisioned a place for young visionaries and established professionals alike to present their work to their target market of stylish and well-researched newly engaged couples, while also connecting with each other, sharing ideas.
The Wedding Co. first took the form of a weekend-long show 13 years ogo. Dissatisfied with the typical bridal event, Catherine dreamed of providing brides with an exceptional experience in an exquisite location.
The Wedding Co.’s consumer trade shows are produced twice a year. The larger, The Wedding Room is at Arcadian and a smaller ‘indie-style’ tradeshow, The Spring Wedding Show, is presented at the Drake Hotel.
Image of Catherine Lash by Genevieve Caron.