Happy Monday! This week, we’re inspired by the way brides and grooms choose to capture their weddings by way of camera – through photographs and video; we’re also exploring the ways in which the photographic industry has adapted, and shaped, the trends and styles of these ‘captured moments’.

As fashion and design trends evolve so do weddings and so does wedding photography. Five years ago, many wedding photographers were taking a photojournalistic approach to their work, having left the overly formal and and highly static traditional photography behind. Since then, the field of wedding photography has diversified to include an approach more akin to fine art photography, after couples began to request a return to something a little more formalized alongside the abundance of candid photographs they’d seen from previous weddings. Once again, this time in reaction to highly stylized and thematically designed weddings, photographers have begun to work with props {often provided by the bride and groom: from oversized balloons to mustaches on sticks!} and to create more dramatic and stylized photographs.

More recently, wedding videography began it’s own evolution which has meant a diversification of that field also: We’ve begun to see more creative license with it and tomorrow we’ll be bringing you an interview with one of Toronto’s top wedding videographers to get more of an idea of what goes into making a wedding reel.

In the meantime, you can look forward to the evolution of the guest’s great shot, and Wednesday we’ll bring you a completely unique, and creative wedding captured in an especially unique way via video. Thursday, we’ll look at the photo booth trend and tell you all about getting one to your wedding.

Keep your fingers crossed for Friday – we’re hoping to bring you the very first Wedding Co. video — something we’re hoping will become a large part of what we offer on the blog and in The List! Stay tuned for more on that later in the week — and if its not quite ready yet, we’ll think of something else equally super!

Photo: Catherine Lash