Turnsmith Jewelry

Turnsmith challenges tradition, goes beyond what's expected, questions the status quo.

Liat Aharoni Photography

All about Mercedes Smith of Turnsmith Jewelry

What inspired you to start your business?

Our clients inspired us! Their courage to do things differently and to take risks. Also our parents' entrepreneurial ambition gave us the foundation to pursue starting Turnsmith.

What do you love about weddings?

The proposal of course! The part we play in weddings is what kicks off the union and takes the couple to the next level of their relationship. We love being a part of this and really getting to know our clients on a real level throughout the design process.

What sets you apart from everyone else?

Our custom process. We keep clients involved and informed in the process so that they feel confidant in the finish product, even if we’re working with them remotely. We consistently get feedback about how informative, easy and memorable the process of creating their custom engagement ring was.

How would you describe your style?

Since each of our diamonds are one-of-a-kind, our settings are refined, polished and dainty. That being said, since everything is custom, each ring really reflects the style of the person wearing it.

Any interesting facts about you?

  1. All of our materials are ethically sourced.

  2. Owners and co-founders, Mercedes and Alexis are sisters!

  3. The name ‘Turnsmith’ is a combination of our mother’s maiden name, Turner, and our last name, Smith. It also refers to a Smith ie. ‘gold smith’ and ‘alternative’.

  4. Alexis started making jewelry when she was 10 years old.

Find out more about Turnsmith Jewelry on their Instagram Page.

Leydon Photography
Jennifer See Photography
Catherine Lash